Experience shows us that a conference leaves you wanting just one thing: to put your feet up and not talk to anyone. In fact, negotiations are like a stroke: after they happen, you have a short window of time when your actions will be most effective. If you don't remind partners of yourself during this period, it will be as if those negotiations never happened at all.
To close our guide to conference trips and preparing for them, we want to give you a couple of tips on how to structure your work after the event and avoid losing the contacts you established. What to do right after the conference
We already touched on this subject a little in the previous article. At the end of the day, when you are at the very end of your strength, look back through your notebook. Recall the results of your meetings and the moods of the people you were talking to one more time. Record this information clearly before you head home: this will help you to get down to business when you return to the office. The first few days at work
Our advice is to start by sorting everything. Prioritize the material you collected at the conference according to interest: companies you need, companies you don't need, and companies that need your business more than you need them. Set this last category aside for the future. Remember that there are no unnecessary contacts. The entire database you created from the event is a wealth of information that you can share with your current partners and potential clients: introduce someone and earn extra karma points. But that's for later, because right after the event you need to follow up on leads while they're still hot.
Take your list of companies you need and write a separate email to each contact using the notes you took after the conference. Don't be tempted to send out a mass mailing. Be creative in each email. Depending on the contact, you might send them the picture you took together, some information you promised them during your meeting, or even some content unrelated to business.
Be sure to add a brief summary of your negotiations: mention your product again and give short description; remind them that you have not forgotten about what you agreed on, and suggest having a follow-up call.
For the rest of your contacts who don't fall under the "Companies you need" category, write short emails to remind them of you and your conversation. Even here, don't fall into the mass mailing trap: always remember that it's considerably more pleasant to read emails with tangible personal involvement. Put together a report
After you have analyzed the information you gathered and written to all the people you talked to, share the results of your trip with your colleagues via a report. This will help you learn to structure and present your thoughts, as well as show and tell the rest of your office where you went and why, which case studies you shared, and what it all resulted in. Additionally, it will get other members of your company even more involved in this specific work and the business overall.