Why are elevator pitches useful?
Yes, in 2019 it's strange to imagine giving a pitch capable of capturing an investor's heart in an elevator. But the skill of briefly and concisely summing up the main advantages and benefits of a business is an incredibly useful one. It shows you have the ability to think logically and follow the right course of action. Moreover, a short but succinct presentation helps you get your thoughts in order and clearly present the structure of your business. How do you structure and prepare an elevator pitch?
In an interview for our blog, Aleksandr Ulantikov, instructor at Oranzh school of public speaking, discussed methods for preparing a speech
. The first thing you need to do is put together as much detailed information as you can on the advantages of your company or product, its distinguishing features, and a conclusion—what you want the person you're talking to to take away from all this. Then shorten the text so that only the most important points remain, mercilessly crossing out introductory sentences, extra constructions, and anything watered-down. Eventually, you will be left with a solid core of information.
Use clear language, but not too casual, and make sure you emphasize key phrases and the benefits for the person you're addressing. Practice your speech out loud (this is vital!), in front of your colleagues if you have the opportunity. Get feedback from your audience: it will help you improve your presentation. Formats and scripts
There is no universal format for an elevator pitch. The key criteria are conciseness and logical progression. The person you're talking to should immediately understand what the product is and what benefits they will get from it if they decide to invest in your plan.