What is an elevator pitch, and how does being able to present yourself well help your business?
Working at conferences, forums, trainings, and exhibitions is an art. Maneuvering between booths and making it to every meeting without missing any of the speakers requires a huge amount of effort and concentration. In one of our previous articles, we talked about how to structure your work at conferences and how to negotiate in meetings. But what should you do if the gets out of control, if your meetings are all going south and you don't want the whole conference day to be a loss?

When plan A starts failing, don't get discouraged. There's always a plan B. Look at the event program, mark the company booths that are of interest to you, and try to start a conversation with their representatives. In situations like this, being skilled at the elevator pitch will help you immensely. Today we are going to tell you about the best way to prepare yourself for this conversation format so that it seems like second-nature.
An elevator pitch is a brief description of a product, project, or service concept. The name is related to time constraints—the presentation should be short enough that it can be fully pitched during an elevator ride, meaning about 30 seconds or 100-150 words.
Why are elevator pitches useful?

Yes, in 2019 it's strange to imagine giving a pitch capable of capturing an investor's heart in an elevator. But the skill of briefly and concisely summing up the main advantages and benefits of a business is an incredibly useful one. It shows you have the ability to think logically and follow the right course of action. Moreover, a short but succinct presentation helps you get your thoughts in order and clearly present the structure of your business.

How do you structure and prepare an elevator pitch?

In an interview for our blog, Aleksandr Ulantikov, instructor at Oranzh school of public speaking, discussed methods for preparing a speech. The first thing you need to do is put together as much detailed information as you can on the advantages of your company or product, its distinguishing features, and a conclusion—what you want the person you're talking to to take away from all this. Then shorten the text so that only the most important points remain, mercilessly crossing out introductory sentences, extra constructions, and anything watered-down. Eventually, you will be left with a solid core of information.

Use clear language, but not too casual, and make sure you emphasize key phrases and the benefits for the person you're addressing. Practice your speech out loud (this is vital!), in front of your colleagues if you have the opportunity. Get feedback from your audience: it will help you improve your presentation.

Formats and scripts

There is no universal format for an elevator pitch. The key criteria are conciseness and logical progression. The person you're talking to should immediately understand what the product is and what benefits they will get from it if they decide to invest in your plan.
Here are a few tips for improving your elevator pitch:
1. Do something attention-grabbing. This could be stating an unusual fact or making an energetic gesture—what's important is to make sure the person you're addressing focuses their attention on you and gets drawn into your speech.
Note the top benefits of your product and how it differs from the competitors.
Emphasize the importance of the potential investor's participation.
Personalize your speech. Learn as much as you can about the person you're talking to: this will help you find even more common ground.

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