A name tag is a rather strange object. Event organizers have a strange relationship with name tags. Sure, they allocate a separate budget line for making them and assign this task to someone responsible—after all, no one wants company or participants names to be spelled incorrectly. But beyond this, there is usually no more thought given to name tags and little attention devoted to the creative and business aspects of their design. Instead of digging into why this is the case, the 2Meet team has decided to put together a few inventive ideas to make this familiar object more functional and turn it into a full-fledged networking tool.
1. A name tag is always with you
In life, people may judge a book by its cover, but at a conference, you're judged by your name tag. When meeting someone at a big event, the first thing people do is glance at that little piece of paper or plastic. That's why it shouldn't be overlooked. A name tag should be concise, and the information it displays should be precise. Make sure names are easy to read, even at a distance, and located in a specially designated spot. The font should be in line with your goals as well. The name should be visible even to people who are visually impaired. In addition to the person's name, the name tag should also include the name of their company and their position and status. This goes for everyone: guests, speakers, exhibitors, organizers, and support staff. By collecting this information, you simplify the process of getting acquainted and create a networking tool.
Once you draft a design and strike the right balance among a large font, bright colors, and logos, think about the name tag's other functions. A name tag is an informational and advertising platform that is always at hand. It is simultaneously a type of mass media and a souvenir, like a notepad or a pen. Think about how you can use the rest of the available space on the front and back sides, but don't forget about staying concise. Print the event's slogan or sponsor list on the name tag.
3. An additional platform for information
Pick out the most important information about the event and put it on the back side of the name tag. This may be the name of a program, floorplan, hashtags and social media, or list of important speakers. Paper handouts get lost or end up in the trash, but people hang on to name tags until the very end. Conference guests will be happy to have a diagram of the venue handy if they need to find a place to meet with a potential business partner.
3. QR code
It's important to emphasize the name tag's advertising function—not for event organizers, but for visitors. Offer guests the opportunity to put a QR code on their name tag with a link to their personal website, company site, or social media page. When others scan the code, they'll be able to get key information about the guest and the projects they're representing. During a lively conversation, there isn't time to enter a long URL or search for the person on social media. In this situation, a QR code will be a big help.
Offer attendees the opportunity to show off their creativity. Add an option to put a phrase or picture on their name tag during online registration. This will make guests feel involved with the process as early as the registration stage, and that means they'll pay more attention to name tags—including attendees names and company names—during the event itself. Giving guests the ability to choose how to display their names will also have a positive impact. What if someone prefers to be called by a nickname? In other words, give your guests the chance to be creative.