How does 2meet help sell sponsorship packs? A case from Travel Russian News

Today, we’ve decided to share our experience with our client, TRN, and explain how 2meet provides new opportunities for the organizer and the event and increases its profitability.

At the end of May, TRN is organizing the Travel IT Workshop 2018, where they plan to discuss issues important to the more than 800 tourism professionals. The event program includes master classes, panel discussions, and presentations from speakers and representatives of the segment.

To attract new exhibitors, the organizing company decided to implement sponsor packs in the app. The results were impressive.

“All it took was adding sponsor packages to the app and offering potential partners new ways to upsell,” says Kirill Volkov, the commercial director of Travel Russian News. “Specifically, what worked was the opportunities to interact with delegates on the mobile app, the meeting scheduling system, the ability to add information about sponsors and their products, as well as audience engagement. Upwards of 40 exhibitors gave positive feedback about the advantages, two of them even decided to take the official event partner package immediately after the presentation. In the end the service paid off several times.

Thanks to the fact the service solves problems for all segments of attendees, and brings users into a unified event ecosystem, 2meet users get a universal scalable platform. Furthermore, it develops exhibitors’ loyalty by showing that the organizer cares about comfort and convenience at the event. The organizer also wins because they draw more attendees to the event.

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