Twice a year, COLLECTION PREMIÈRE MOSCOW, the leading Eastern European fashion industry exhibition, takes place in Moscow. Over 21,500 professional attendees gather at the Expocentre to view more than 1300 collections. A packed business program, presentations of trends by fashion experts, and various seminars make this exhibition unique in Eastern Europe and beyond.
To find your way around without getting lost among all this abundance, the organizers use the 2Meet mobile application.
When there are more than 1000 exhibitors at an exhibition, it's difficult to make yourself stand out and increase your booth attendance. To solve this problem, exhibitors were able to ask the organizers to send push notifications containing information about their company or products via the 2Meet app, which resulted in a threefold increase in the number of visits to their booths!
The world of fashion is far-removed from IT, and so the organizers were faced with another issue: how to increase the number of attendees using the app at the exhibition. An additional Giveaway section was created in the app containing terms and conditions for participation and an individual lucky number for each user. The lists of giveaway winners were available in the app, which saved the organizers time and increased the number of users.