TIPS
How to identify a fraud: five signs of low-quality applications for events
Professionals of the events industry encounter thousands of different problems every minute, and keep solutions in their heads for two, three or more challenges at a time. Visitors, tickets, menus, speakers, invited VIPs, budgets—there can be various problems with all these aspects at any time, and fixing them can require somewhat more serious investments of time and mental energy. A mobile service for business events is no exception.

The application used at a conference, exhibition or forum isn't just a means of communication between the organizers and attendees; it's also a connecting link throughout the expanses of the expo halls, where people can exchange information, invite people to meetings and find out news. In the stressful conditions that always arise when organizing anything, along with the constant battle to stick to the budget, one always wants to be certain about where funds are going.

The 2Meet team has decided to figure out how to identify a fraud on the market for conference applications. Here are five obvious—and not so obvious—signs of incompetent service creators.

1. Test drive

If you've found a few options that interest you, ask the managers to show you how the application and its extra functions work and how to manage it. Be sure to test every option. Testing in advance will give you a good idea of how intuitive the interface is, which functions work and which you'll need to tinker with. Unscrupulous providers will try to dress up a poorly developed application with a bunch of functions, and cover up errors and bugs beneath a jazzy interface.

2. Budget

There's a huge range of products on the event application market—of all shapes and sizes, as it were. And each option has its cost. Research shows that the main factor in organizers choosing particular services is the price. It's worth stopping and thinking about this. In terms of technical innovations, cheaper isn't always better. Analyze the applications that suit you best of all. Find the best combination of price and quality without worrying about how long the search takes; after all, the application is your event's communication link.

3. Excess functionality

Another pitfall is functionality that you don't need, but still have to pay for. Imagine a situation in which you don't have enough tomatoes to make the dish you want, and the salesman at the market offers you only a mix of vegetables. Here you need to set your priorities from the off and make sure they're taken into account. If someone tries to convince you to go for extra features, bring the conversation straight back to your requirements or look for another provider.

4. Technical components

Be sure to find out how the application works, how secure the system is and whether user data is stored safely. Otherwise you risk ending up in a situation in which your partners lose personal information due to a third party's mistake or incompetence, making you lose your reputation. Be extra careful here.

5. Application support

And finally, study the support options that the provider offers. For example, can the application work autonomously, will you have a personal projector manager, are their services included in the overall cost, who will be responsible for adding content to the application and for responding to user questions? Don't refuse the services of a project manager even if this leads to extra expenses—a project manager is sure to make your job easier.

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